My First Diary Study Research

And why that wasn't the perfect method although it gave me super useful insights

2018 / RESEARCH + DATA ANALYSIS + BUSINESS/UX STRATEGY

ROLE

Product Designer

OVERVIEW

Guiabolso is a Brazilian application that helps you improve your finance by synchronizing all your bank accounts and credit cards in one place. It generates user-friendly graphics and gives you helpful insight about your finances. So when it comes to new users, how do CRM and UX impact user's first experience inside the app?

SCENARIO

Back in 2018 I was interested in developing my User Research skills and as soon my Design Lead at the time had the chance, he gave me the opportunity to do so (Thanks, Lucas Pazin!). Lucas discovered that our CRM team was organizing a one week “CRM Sprint” which the main goal was to create a 7 day CRM content material (using both e-mail and push notification formats) that made most sense to new users in their first week using the app. With that in mind, they've invited me to do the qualitative research and as an adventure seeker myself, I’ve accepted the challenge. In the end, the Sprint's participants were:

• A Data Scientist that would be in charge of…